If, on the other hand, your business doesn’t face such life-and-death situations, then you have a lot more wiggle room to use grammar how you want to use it. If you want to be seen as a rulebreaker, the opposite could be true.įor example, if you’re in the business of nuclear safety, then following the rules of grammar as closely as possible could be seen to reflect the care with which you follow safety measures when dealing with critical situations.
If your brand needs to be perceived as traditional or detail focused, that might be pretty important. So, how important is correct grammar in B2B content, really?Īs Rishi so excellently puts it, correct grammar “is as important as what your brand image and positioning determines it to be”.
#ELUCIDATE SYNONYM FULL#
You’ll find a full transcript of this month’s episode at the end of this post. And he’s going to convince you to get rid of your thesaurus once and for all.Īnd finally, as it’s episode 101, we thought it would be fun to find our what B2B buzzword you wanted banish to Room 101… and you definitely didn’t hold back! Thanks to everyone who joined in the debate, whether on Propolis or LinkedIn: Steve Kemish, Amanda Holmes, Natalie Boon, Skip Fidura, Nigel Graber, Ray Philpott, Robert Joy, Anja Jones, Colin Gentry, Mark Brighton, Katy Young, Nic Simpson, Anna S, Ben Rotheray, Julian Tintinger, and everyone else! It was tough to narrow it down to just one word, but thankfully that was Irene’s job, not ours. We hear from John Kerrison, a Senior Copywriter here at Radix. This month’s co-host, Irene Triendl, also shares her perspective as a B2B copywriter, strategist, and bilingual writer working in a language she had to learn.Īs always, we also bring you a copywriting tip of the month. Rishi Dastidar is both a poet and head of brand language at Brandpie – so he understands the creative potential of breaking the rules, and the reasons why a brand might want to preserve them. So to answer the question, we found someone with experience on both sides. So, for example, may we start a sentence with ‘and’?”Īs anyone who’s been near social media will tell you, this debate gets pretty heated. This month, we answer a question that haunts any B2B content writer who’s ever argued about whether their copy needs to match what a client or stakeholder learned at school: how much do we really need to follow the “rules” of grammar?Īndy Bacon says: “ The question I’ve got for you is whether grammar is important in copywriting.
0 kommentar(er)
